It’s said that if you want to know about any place, visit the local market first.
We have four traditional morning markets in Joetsu that marked their 100th year of operation in 2010. The markets are very popular and act as a "local kitchen" among the residents.
While the morning markets are a popular feature of daily life to the residents, there also exciting places for out-of-town visitors to visit, shop, and eat. Visit the Morning Markets where all the tastes of the season come together in one place.
You're sure to make a surprising discovery.